![Arnold Palmer on Twitter: "Mr. Palmer always understood the importance of building and maintaining a brand. This week @APInv the iconic umbrella has been worn by pros, fans and is prominently displayed Arnold Palmer on Twitter: "Mr. Palmer always understood the importance of building and maintaining a brand. This week @APInv the iconic umbrella has been worn by pros, fans and is prominently displayed](https://pbs.twimg.com/media/DYmABRPVAAAdsf7.jpg)
Arnold Palmer on Twitter: "Mr. Palmer always understood the importance of building and maintaining a brand. This week @APInv the iconic umbrella has been worn by pros, fans and is prominently displayed
![Arnold Palmer umbrella logo to be featured on players' apparel at Arnold Palmer Invitational | Golf News and Tour Information | Golf Digest Arnold Palmer umbrella logo to be featured on players' apparel at Arnold Palmer Invitational | Golf News and Tour Information | Golf Digest](https://www.golfdigest.com/content/dam/images/golfdigest/fullset/2017/03/13/58c6b7f9e7571d58b44c1c36_Arnold-Palmer-logo.jpeg)
Arnold Palmer umbrella logo to be featured on players' apparel at Arnold Palmer Invitational | Golf News and Tour Information | Golf Digest
![Premium Venues - Arnold Palmer Invitational Presented by Mastercard PGA TOUR tournament event at Bay Hill in Orlando, FL Premium Venues - Arnold Palmer Invitational Presented by Mastercard PGA TOUR tournament event at Bay Hill in Orlando, FL](https://arnoldpalmerinvitational.com/sites/default/files/styles/two_column_image/public/img_9653.jpg?itok=1aSU79d4)